Hi, I'm Jeni

I help app developers create engaging experiences.


I’m an apps business development manager, international speaker and writer.

I consult businesses on apps monetization and user engagement strategies, and I am drawn towards the underlying psychology and mechanics of how and why people journey from motivation to action.

A key focus for me is to support developers in their efforts applying behavioral insights to their apps. This passion has led me to share my efforts with developers at Google I/O as well a number of articles on Medium.

Having spent several years in merchandising roles at Amazon and Google Play, I also possess strong retail acumen and an instinct for optimising product conversion.

Tweet me @_jeniwren

I also write about interior design, travel & more

Follow our journey as we renovate our first home, a victorian maisonette in Finsbury Park.

From China to backpacking around South America, I've written guides to places all around the globe.

I love to capture places I've been and write about my local North London neighbourhood.

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