About

I’m Jeni, a 30-year-old Londoner and interior design obsessive. This is where I share my travels around the world, my latest home interior updates and the occasional opinion piece.

I’ve been a Googler for almost five years, where I’m an Apps Business Development Manager at Google Play. In my role I work closely with EMEA-based startups and large corporations to help them find success on Android globally.  

My current passion is exploring behavioural insights and their potential to improve app engagement and drive behaviour change. I’m immersing myself in academic research and popular literature around behavioral design and gamification. While I’m interested in this professionally, I also see huge potential for digital-led behaviour change to impact mine and everyone else’s lives to help us keep good habits and generally live a better life.

Me & My History:

1986  –  I was born, the same week that Nick Berry was #1 with Every Loser Wins.

1990s – You would have found me climbing trees and acting a bit of a tomboy, or rollerblading around my local streets! I was also hooked to my typewriter or my dad’s Amiga. When I wasn’t reading Sweet Valley High or Point Horror, I was attempting my very own novel.. I made it to 40 whole pages but now it’s rusting on a floppy disk somewhere :/

2005 – After high school, I crossed the border to attend Cardiff University for three years, studying English Literature. I spent my summer breaks working at BBC Worldwide or using my J1 visa to waitress in Ocean City, Maryland,using my tips to pay for my east-to-west-coast trip with The Green Tortoise.

2008 – I lived in China for 4 months, working in a HORRID job as a cold-caller for a financial services company. My job was to harass rich expats to meet with a financial consultant. Out of hours, I was exploring Shanghai and the surrounding Chinese countryside.

2009 – I backpacked solo, kicking the 6-month trip off with the Rio Carnaval and then explored more of South America before hitting New Zealand and then South East Asia.

Late 2009  – Well, this was tough. I moved back home to a recession and it took my SIX months to find a job, finally at Amazon.

2010-2012 – I became a site merchandiser DVD & Blu-ray team at Amazon UK, and before long got promoted and became a people manager there.

2012 –  I met Ned at the Amazon UK christmas party (held in January to save money!), briefly served a stint as lead merchandiser for the Beauty category and then left to become the second EMEA merchandiser for Google Play.

Oct 2012 – onwards: Working at Google Play, merchandising the store’s Movies, Books, Apps & Games categories as well as launching Music Subscription in AU&NZ.

Oct 2014 – Chickpea joined the Miles-Fisher household.

2015 –  This was the year we bought our very own London flat, right next to Clissold Park.

2016 – Left five years of merchandising to begin my role in Apps Business Development at Google Play.

My Blogging Story:

Jeniwren.com is what happens several years after a young girl obsessed with blogging on Geocities overcomes obstacles in the shape of dial-up modems, coding and WordPress! Here you’ll discover my experiences buying a flat in London, as well as my exploration of keeping good habits and generally trying to improve myself and my life.

Before blogs even existed, I remember at 10 years old desperately trying to launch my own magazine, Bazaar, at 20p an issue. Reception was mixed… ‘Bazaar? Haha, it sounds like bra’ and ‘I don’t want the second issue, it’s not worth 20p!’

My first ever Geocities blog, Jenesis, was full of garish colours and drop-down menus leading to literally dozens of random articles about any subject I could think of! My approach to publishing on the web was to basically make it up as I go along, adding articles as and when I think of them. I think that still holds true today, but the focus of my ‘blog’ as they like to call these things has been my travels around the world.

Later, I bought my own domain (www.miss-brightside.com) and wrote about places I’ve travelled to as well as my struggles post-recession to get a job. One more name-change to Jeni Wren, and here we are!