Marketing and advertising

+ The Marketing of Cigarettes

The UK government is considering introducing plain packaging to tobacco packs, in an effort to deglamourise smoking to children. According to health secretary Andrew Lansley, "The evidence is clear that packaging helps to recruit smokers, so it makes sense to consider having less attractive packaging".

It's all a far cry from tobacco's consumerist heyday in the 1950s! The news coverage surrounding the proposed changes to tobacco packs got me thinking about the alluring adverts created by tobacco companies in the past, so I thought I'd post a few examples:

Advert
Source

Vintage Catalog features some interesting smoking adverts, including an advert featuring Amelia Earhart, and another personifying the Earth as a 'happy customer!

Photobucket  Marlboro advert

Advert


Personally, I don't think that changing the packaging of cigarettes will deter young people from lighting up for the first time, but it's worth a shot. In contrast to the smoking adverts above, an article featuring the top 45 creative anti-smoking advertisements from The Design Inspiration shows how the power of the visual can potentially prevent people from smoking in the first place! One example is of this
Anti-smoking advert

Here's some more articles about the murky world of smoking, fashion and advertising:

+ Do Fashion Blogs Glamorize Smoking? from The Coveted
+ Marketing Cigarettes to Women from World Profit.
+ The screen stars who can't kick the habit from The Times Online