+ Celebrity Nepotism

Want to be a famous hipster in this day and age? No worries, all you need is a famous mother/father/sister/brother/boyfriend!! it seems that these days there's a fast-track to notoriety and adulation in the tabloids and glossy magazines. Countless young starlets who grace the covers of Nylon, Dazed & Confused and gossip columns of tabloid papers all seem to have one thing in common; their time in the spotlight comes courtesy of their parent's or siblings hard work!

This trend caught my attention when it reared its ugly head most notably with Nicole Richie and Paris Hilton's propulsion to stardom, for being, you guessed it, famous as a result of their family name. Trading on their surname secured them their own TV series, an entertaining stage upon which Nicole and Paris were able to showcase how being a Hilton or a Ritchie entitles you to get away with murder!

The backlash Peaches Geldof has received in response to her debut column in Nylon Magazine brings up a few good points. Firstly, why are we so quick to worship people who have not had to work hard for the opportunities given to them? While Peaches may have had to grow up in the limelight because of her dad Bob Geldof's and mum Paula Hutchence's fame, does this mean she is owed a career in the media as a result?

Many responses to the column argue that there are so many more deserving journalists who could make real use of writing for a high-profile magazine. Peaches herself uses her column to make a few depth-less observations about her new life in New York, a place she assured us there's "always something exciting to do", ranging from buying pizza from street vendors to uhh... doing more shopping.

Then again, what were the readers of her column expecting? She is 19-years-old whose shopping, partying and love life are the main topics of interest in magazines such as Heat.

Positioning people like Peaches as a celebrity says a lot more about us, the consumers, than her. She is merely taking advantage of the public's ever-growing need for the same old drivel. It may not be thought-provoking or memorable, but we still lap it up as though it were! Judging by the comments on her column, it seems celebrities who are famous for nothing aren't as loved and adored as they may think. Rather, they conveniently satisfy our hunger for magazine columns and editorials in the same sense that fast food satisfies our desire for cheap convenience.

I think we are all guilty of over-indulging in the meaningless dross Peaches' column exemplifies, precisely because it doesn't challenge you, and is easy to consume. I just hope that celebrities like her, who are essentially famous for doing f'all, try to use their status and position for a more useful purpose.