About Me

I’m a plant-based Londoner, mobile app consultant and behavioural scientist on a journey to discover how we can be our best, most compassionate selves. I’ve made it my mission to uncover how we can do the most good each day, from the products we consume to raising our children in a sustainable way.

With over a decade’s experience working at Amazon and Google, I consult digital businesses through a behavioural insights lens on product, app monetization and sustainable user engagement/retention strategies. I write, give talks, and speak on podcasts and online courses about meaningful app experiences.

I’m endlessly curious about technology, wellbeing and self-improvement, and my MSc in behavioural science reinforces my industry expertise with academic credentials.